Working closely with Firebrand, Kate Bush and her creative team, I oversaw the merchandise creative for her Before The Dawn Tour in 2014, her first gig in 35 years. The Right Side designed a number of products that reflected Kate’s vision, including a variety of apparel, a rescue kit and tour programme.
As well as producing the back print, based on the moon cycle on the dates of the tour, I was able to produce more illustrative concepts. Kate had requested the lyrics to the song Nocturn be illustrated inside bird wings which, can be seen here as an initial concept within a blackbird and the final chosen pair of wings on the back of the t-shirt. I also worked on a hooded sweatshirt design featuring a fish people design in line with the prop pieces used in the tour performance.
